Q & A
PEERS OF INFLUENCE
E
Sherri Langburt’s Babbleboxx moves products on social media
WRITTEN BY STEPHANIE NODA PHOTOGRAPHY BY AMY NEWMAN
ver wanted to revamp
your routine? Or maybe
you’d like to know
about the best snacks
before a big game?
If so, Babbleboxx
has your back.
Sherri Langburt, a South Orange
resident originally from Canada,
started her career in social
media and helping
bloggers find
work, but
soon found
a way to
bring this
idea
into a
larger
38
platform: Babbleboxx, which helps
connect social media influencers with
different products to help spread the
word about particular brands.
These products are sometimes
placed in different themed boxes,
such as “back to school,” health,
food and travel. Under Langburt’s
leadership, the company even ranked
449 on Inc. 5000’s fasting growing
companies list in 2018, with growth
of well over 1,000 percent and rev-
enue of $2.3 million. We spoke
to Langburt about her business
and plans for the future.
WHAT WERE YOU DOING
BEFORE YOU FOUNDED
BABBLEBOXX?
BabbleBoxx has been
a work in progress.
I have been in the
influencer marketing
space for more than a
decade. Having
started out
building IT systems, I landed at
Weight Watchers, where I helped
launch and run their Canadian online
division — I’m from Montreal.
I left Weight Watchers to go full
time in social media, starting with
one blog and soon after launching
a network to help other bloggers in
the industry find work. Then, about
five years ago, I built one of the first
platforms to help brands and agen-
cies automate and streamline their
influencer marketing efforts. The idea
for BabbleBoxx was conceived a little
more than three years ago, but due
to the popularity of the program, we
decided to re-brand our company
and took on the new name.
WHAT INSPIRED YOU TO CREATE
BABBLEBOXX?
BabbleBoxx is a full-service
influencer marketing agency best
known for our unique co-sampling
and signature box programs. Our
work revolves around storytelling