“ ROOKIE HUMANS WAS 100 PERCENT INSPIRED BY MY EXPERIENCE AS ANEW MOM AND THE LOVE IFELTFOR MY BABIES .”
Q & A
“ ROOKIE HUMANS WAS 100 PERCENT INSPIRED BY MY EXPERIENCE AS ANEW MOM AND THE LOVE IFELTFOR MY BABIES .”
— GABRIELAANGGONO
HOW WOULD YOU DESCRIBE THE EXPERIENCE OF STARTING YOUR OWN BUSINESS ? It has been completely invigorating , and I see a lot of parallels between having a baby and starting a company . It can feel overwhelming at times . Suddenly , there is so much to learn in ashort period of time , there is lack of sleep , no weekends off , being constantly on call ... I think in a way being a parent prepared me to be able to handle all of this without flinching . And on the positive side , my creativity has boomed . It has completely opened my heart and mymind in ways I didn ’ t expect , and there is an indescribable amount of love and pride in seeing your little project grow and thrive . Seeing the result of all your hard work is wonderful .
WHY DO YOU THINK PARENTS WILL LOVE THESE CRIB SHEETS ? They are creative and unique , and make a beautiful accent piece for any nursery . They allow parents to capture beautiful pictures of their babies with
minimal effort . We also support the American Academy of Pediatrics crib safety recommendations : the safest environment in the crib is a mattress and tight-fitting crib sheet . As we get rid of bumpers , blankets and pillows in the crib , it is lovely to be able to rely on the crib sheet itself to provide a beautiful accent .
WHICH ONE IS YOUR FAVORITE DESIGN ? I love all of them for different reasons . Each captures my imagination in different ways . But Ihave a special attachment with “ Frieda & The Balloon ” because it was the first design I worked on ( see page 2 ).
WILL YOU BE RELEASING ANY NEW DESIGNS IN 2018 ? Yes , we just released our newest designs in March ( shown below ).
SOFT TO THE TOUCH Rookie Humans sheets are 100 percent cotton sateen with a230-thread count . They are “ very durable and get even softer with each wash ,” says Anggono . The sheets have also been lab-tested to ensure that there are noharmful chemicals in the products .
DO YOU PLAN ON ADDING NEW PROD- UCTS TO THE ROOKIE HUMANS LINES ?
Yes , we are currently working on swaddles , blankets and toys , so stay tuned .
WHERE CAN ROOKIE HUMAN SHEETS BE PURCHASED ? Locally , you can find us in Meus in Maplewood and Apple Village in Montclair . We sell our sheets atselect baby boutiques , on amazon . com , gilt . com , and our site , rookiehumans . com
DO YOU HAVE ANY ADVICE TO OTHER PARENT ENTREPRENEURS ? Practice a lot of self-love . It can be very difficult to juggle career and family life in general . There can be a tremendous amount of pressure on you as a business owner , as the success and failure of the business relies solely on you . ■
CHILD ON FLOOR : COURTESY OF TARA HERRON PHOTOGRAPHY ; FAMILY PHOTO : COURTESY OF LISA RAYMAN GOLDFARB PHOTOGRAPHY ; PRODUCT PHOTOS : COURTESY OF JOHN KUCZALA PHOTOGRAPHY
40 MAY 2018 MILLBURN & SHORT HILLS MAGAZINE