“ ROOKIE HUMANS WAS 100 PERCENT INSPIRED BY MY EXPERIENCE AS ANEW MOM AND THE LOVE IFELTFOR MY BABIES.”
Q & A
“ ROOKIE HUMANS WAS 100 PERCENT INSPIRED BY MY EXPERIENCE AS ANEW MOM AND THE LOVE IFELTFOR MY BABIES.”
— GABRIELAANGGONO
HOW WOULD YOU DESCRIBE THE EXPERIENCE OF STARTING YOUR OWN BUSINESS? It has been completely invigorating, and I see a lot of parallels between having a baby and starting a company. It can feel overwhelming at times. Suddenly, there is so much to learn in ashort period of time, there is lack of sleep, no weekends off, being constantly on call... I think in a way being a parent prepared me to be able to handle all of this without flinching. And on the positive side, my creativity has boomed. It has completely opened my heart and mymind in ways I didn’ t expect, and there is an indescribable amount of love and pride in seeing your little project grow and thrive. Seeing the result of all your hard work is wonderful.
WHY DO YOU THINK PARENTS WILL LOVE THESE CRIB SHEETS? They are creative and unique, and make a beautiful accent piece for any nursery. They allow parents to capture beautiful pictures of their babies with
minimal effort. We also support the American Academy of Pediatrics crib safety recommendations: the safest environment in the crib is a mattress and tight-fitting crib sheet. As we get rid of bumpers, blankets and pillows in the crib, it is lovely to be able to rely on the crib sheet itself to provide a beautiful accent.
WHICH ONE IS YOUR FAVORITE DESIGN? I love all of them for different reasons. Each captures my imagination in different ways. But Ihave a special attachment with“ Frieda & The Balloon” because it was the first design I worked on( see page 2).
WILL YOU BE RELEASING ANY NEW DESIGNS IN 2018? Yes, we just released our newest designs in March( shown below).
SOFT TO THE TOUCH Rookie Humans sheets are 100 percent cotton sateen with a230-thread count. They are“ very durable and get even softer with each wash,” says Anggono. The sheets have also been lab-tested to ensure that there are noharmful chemicals in the products.
DO YOU PLAN ON ADDING NEW PROD- UCTS TO THE ROOKIE HUMANS LINES?
Yes, we are currently working on swaddles, blankets and toys, so stay tuned.
WHERE CAN ROOKIE HUMAN SHEETS BE PURCHASED? Locally, you can find us in Meus in Maplewood and Apple Village in Montclair. We sell our sheets atselect baby boutiques, on amazon. com, gilt. com, and our site, rookiehumans. com
DO YOU HAVE ANY ADVICE TO OTHER PARENT ENTREPRENEURS? Practice a lot of self-love. It can be very difficult to juggle career and family life in general. There can be a tremendous amount of pressure on you as a business owner, as the success and failure of the business relies solely on you. ■
CHILD ON FLOOR: COURTESY OF TARA HERRON PHOTOGRAPHY; FAMILY PHOTO: COURTESY OF LISA RAYMAN GOLDFARB PHOTOGRAPHY; PRODUCT PHOTOS: COURTESY OF JOHN KUCZALA PHOTOGRAPHY
40 MAY 2018 MILLBURN & SHORT HILLS MAGAZINE