Q & A
Little
humans
help create
idea
Maplewood entrepreneur
Gabriela Anggono creates
beautifully designed children’s
bedding to capture perfect photos
INTERVIEW BY LAURA ADAMS STIANSEN
WHAT IS YOUR PROFESSIONAL BACKGROUND? Before
starting Rookie Humans, I worked in marketing and
advertising for 10 years. I worked on a wide range of
categories, such as automotive, packaged goods, video
games, and retail. My experience building other brands
inspired me to apply those skills to build my own brand.
WHAT LED YOU TO CREATE ROOKIE HUMANS? I put my
career on hold when my first baby was born, and
became a stay-at-home mom. As exhausting and
overwhelming as those baby days can be, I remember
feeling completely enamored at the sight of my babies
sleeping. I took so many pictures of them sleeping in the
crib that one day I realized that their crib sheets had
become backdrops to a lot of wonderful memories. I set
out to reimagine their sheets as whimsical backdrops
that surround them with magical stories. Rookie
Humans was 100 percent inspired by my experience as
a new mom and the love I felt for my babies. I feel very
privileged to be able to bring a little dose of whimsy and
imagination to families around the world.
>
38
MAY 2018 MILLBURN & SHORT HILLS MAGAZINE
NAME
Gabriela Anggono
OCCUPATION
Creator of Rookie
Humans,
a line of whimsical
crib sheets
AGE
38
RESIDES
Maplewood
GREW UP
Montevideo, Uruguay
and Porto Alegre, Brazil;
moved to the United
States when she was 17.
CHILDREN
Nicolas, 5
Matteo, 2
FAMILY FIRST Like many parents, Gabriela
Anggono takes a lot of photos of her children,
especially when they were sleeping babies.
She realized their crib sheets were the
background for many of her photographs, so
she created Rookie Humans, a line of whimsical
sheets used to inspire the imagination and
capture beautiful pictures.
PHOTOGRAPHY
PHOTOGRAPHY;
big
a