Millburn-Short Hills Magazine Fall 2018 | Page 37

xxxxxxx SCOTT TANNEN, 40 Founder of Funtank, a developer of online gaming and entertainment products that was acquired by Publishers Clearing House in 2010. Previously held positions in marketing at Nabisco/Kraft Foods in East Hanover and Wrigley [in Chicago and Morristown] MISSY TANNEN, 41 Former third grade teacher at Van Holten School in Bridgewater to turn to — you need to do it your- self or it doesn’t get taken care of. More than anything, you have to be OK with some things in life being less than perfect, so you can focus on the most important things — in our case, our kids. But, it’s impor- tant to remember that starting this business was a conscious decision, and we certainly signed up for the insanity that comes along with it. In Missy and my case, the pros of building something like Boll & Branch far outweigh the cons or sacrifices. As parents, we’re just thrilled our daughters are sharing this journey with us. A PORTION OF EVERY BOLL & BRANCH SALE IS DONATED TO THE FIGHT AGAINST HUMAN TRAFFICKING. ARE THERE SPECIFIC ORGANIZATIONS YOU SUPPORT? MISSY: We have had a long-standing partnership with NotForSale, a San Francisco-based organization that is working hard to fight human trafficking around the world. WHY DID YOU PICK SUMMIT FOR YOUR COMPANY HEADQUARTERS? MISSY: Scott and I live in Chatham, very close to Summit. When search- ing for our second office — we were originally in downtown Chatham — Summit was a perfect fit for our growing team, and is an easy com- mute for our employees who live everywhere from New York City to the Jersey Shore, and just about everything in between. DO YOU HAVE PLANS TO ADD MORE HOME TEXTILES TO YOUR PRODUCT LINE IN THE FUTURE? MISSY: We are constantly releasing new styles, patterns and products. [Our line of] down and down alter- native pillows have been so popular that we have a waiting list approach- ing three months! In just the last few months, we’ve introduced a linen collection made from pure, European flax, as well as our first printed sheet collection, “Floral,” which completely sold out in about a month. YOU OPENED A POP-UP STORE IN THE MALL AT SHORT HILLS LAST YEAR. WHAT WAS THE RESPONSE LIKE? SCOTT: It was just a phenomenal success. As our first test, the store was only open for six months, and closed in February. We were over- whelmed by how many people were aware of the brand and enjoyed the opportunity to feel, and buy, the product. We’ll be re-opening in Short Hills on a long-term basis in September and have lots of news about retail expansion in other parts of the country coming — but we’ll keep you guessing for now. ■ MILLBURN & SHORT HILLS MAGAZINE FALL 2018 35