Five years ago , when Randolph native Debbi Fine was visiting her daughter in Los Angeles , she noticed atrend : “ Women were flocking to blowdry-only bars to get their hair done ,” says Fine .“ These places didn ’ t offer cuts or color – just blowouts – and girls were going inacouple of times aweek and coming out looking fabulous . Itwas like no one was having abad hair day inthe entire L . A . area !”
Around the same time , blow-dry bar chains like Drybar and Dreamdry ( the brainchild of celeb stylist and Millburn High School grad Rachel Zoe ) began springing upincities like New York , Chicago , Dallas , and Atlanta . The concept was simple : for a
flat fee ($ 40- $ 45 in the big cities ), clients could choose from amenu of glam styles and leave , 30 minutes later , with aflawless , just-stepped-out-of-asalon look . No waiting weeks or months tobook an appointment ( which can be the case with asoughtafter stylist at atraditional salon ), no lengthy time commitment ( compared to the hour or 90 minutes required for acut or color-plus-blowout ) and , no hefty price tag . Stylists at the blow-dry bars are like the Navy SEALS of the salon world : They have aspecific mission and are trained to execute it with precision and expertise .
Fine , aformer party and event planner with no background inthe salon industry (“ I was just agirl who liked to get her hair blown out ,” she laughs ) was sold on the idea . She returned
“ IT WAS LIKE NO ONE WASHAVINGABAD HAIR DAYIN THE ENTIRE L . A . AREA !”
DEBBI FINE OWNER OF BLO LOUNGE
home to New Jersey and joined forces with stylist Marika Figueiredo to open New Jersey ’ s first blow-dry bar , Blo Lounge inLivingston , four years ago .
Since then , the trend has caught on in the ’ burbs , with several other blow-dry bars opening in the vicinity , including Blow In Blow Out in Summit and Artist Hair Bar in ➤
BLOLOUNGE
2 West Northfield Road Livingston 973-535-3909 blolounge . net Blowouts : $ 35 ( packages available ) Alsooffers : braiding , curls , updos , conditioningtreatments , makeup by appointment Hours : Monday : 9a . m .– 4p . m . Tuesday : 8a . m .– 4p . m . Wednesday : 8a . m .– 5 p . m . Thursday , Friday : 8a . m .– 7p . m . Saturday : 8a . m .– 6 p . m . Sunday : 9a . m .– 1 p . m .
BEFORE
AFTER
FALL 2016
KATE FLORIN GETS HER HAIR DONE BY MARIKA FIGUEIREDO AND HER MAKE-UP DONE BY CIARA POALILLO AT BLO LOUNGE OFMILLBURN .
MILLBURN • SHORT HILLS MAGAZINE 43