Military Review English Edition September-October 2013 | Page 80
trust. Consistent with the works of other scholars, they operationalize public trust across three components: benevolence, integrity, and competence. The addition of the predictability (reliable, consistent performance) component captures the role repetitive successful performance plays over time in building public trust. There are two particular elements of public trust that differentiate it from the personal and organizational constructs. First, the public does not have (or does not take) the opportunity to become intimately aware of the Army’s structure, processes, operations, activities, and information. The public’s lack of a direct experience with the Army does not support first-hand assurances or the predictability associated with personal or organizational trust. Second, given the collective nature of public trust, the Army cannot appeal to [?[?]?Y X[?H??X?]?H?Z?K[Z[?Y ?Z?Z?\?? ?^ Z[?? ?[YY H??XX?\?? ?\? \?]?[? ?][?\??[Y[X?\??^?\ ?? H???Y\???? ?X? ????? ?[ ???X[??[Z]Y[? ???\][??H ?\?Y?H H[Y\?X?[? X?X?Y??Y?][??[?]?Y X[ \??\ [??? ?\?\?\??[ H ?[?\?Y[?? ???X?[?? Z?[? ?\ X\?H?H??\?[?]?Y X[ ?[Z?[ H?H ?Y]?Y[? ?ZY?YY??\?[? H?H?\?[?]?Y X[ ??[[Y[? ?? H ???Y] K? X?X? ?\?]\?Z[?][??\?H \?Y??H?\?Y?H??X?]?H \??\ [?? H\?^x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x?&\?\?\?H ?X?Y]?HY??X?]?[?\?? ??Y? H^\??\?H?\??][?\?H ??\??[?[?Y?Y[? ? X?X? ?\?\? ?\]Z\?Y?? H\?^H ? ?]Z[? H?^X?[] H[?\?[?[? \?[?? ??\??[?[\??][?[? ?]??Y??? H[??[? ?Y?Y?\?X]X?]X??? ?? ?[?^?\??]?H^ \??[[?]?B???)?\??YH[??????[ H ? H ??H X?X? ?\? ^\?[? ?X???[[???]?[]]?]Y\??&H\?\?H????X[X???[?X?[] H?[[??YY?Z[?? H\?^x?&\?\?\?H ?X?Y]?HY??X?]?[?\?? ??Y? H^\??\?H?\??][?\?H ??\??[?[?Y?Y[? ???[?????]Z[?[?? X?X? ?\?\?\?X?X[ H[\?[?\? H[?]Y?]\??[? ?] ?[?[?[?]\?\?H?\??[[??\??Y[? ? ?]?[?\? K ?X? ?? X???X? \?[? ?]?H?Y[?X???\[?YY?HHZY? [?Y X?X?\? ?\?[??X\??
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