MILE 62 / 10
Now that you have some content on your pages for the world of social media to see, it’s time to get out there and start engaging.
Start by following 50 accounts (give or take). Ideally, these would include accounts of friends, family, other agents in your brokerage, or local businesses. This will create a base following focused on quality, not simply quantity. The point of posting on social is to grow your brand recognition, your following, and ultimately, generate leads for your business. Having fake accounts follow you just to say that you have X number of followers likely won’t help you reach that end goal.
Day 7: Follow 50 accounts
Highlight stories are a great tool for posting content that you don’t need to stay long-term. Making a highlight story dedicated to your current listings is the perfect way to give your followers a source they know they can refer to for quick glimpses at all the listings you have on the market. Get in the habit of checking it regularly to make sure it’s always up-to-date. Learn how to create a highlight story here.
Day 8: Create a "current listings" Instagram highlight story
You are the real estate expert in your neighborhood, and it’s time to spread the word! Share your new favorite restaurant, boutique, or coffee spot. The more you position yourself as the go-to advisor for your neighborhood, the more your audience will trust what you say and look to you for advice.
Day 9: Get local
One of the biggest keys to success with social media is continually engaging with your followers. Like, comment, and share their posts as often as possible. The more you do, the more inclined they’ll be to repay the favor, so do your best to make engaging on social media a small part of your daily routine.
Pro tip: This is a perfect way to pass the time while in line at the supermarket, “patiently” waiting for your morning coffee, and gives you something to do while in the elevator.
Day 10: Engage, engage, and engage some more
You are the real estate expert in your neighborhood, and it’s time to spread the word! Share your new favorite restaurant, boutique, or coffee spot. The more you position yourself as the go-to advisor for your
Day 9: Get local