web developers all over the world . Understanding these ranking factors and best practices will benefit you with all the major search engines - Google , Bing , DuckDuckGo , etc .
Key Ranking Factors
There are two ( yup , just two !) high level ranking factors on which search engine algorithms place the most importance . If you focus on these two factors , you will see better positioning in the SERPs . The first key factor is content . The second key factor is backlinks , which we ’ ll cover after we discuss content a bit . If you think about it , these factors make perfect sense . What do you have to say for yourself , how do you present it , and what do others have to say about what you ’ re putting out there ?
Content Is King
The phrase “ Content is King ” was coined by Bill Gates as the title of an
essay about the internet , which he published to the Microsoft website in 1996 . When we use it in the SEO sense , we mean that higher ranked pages typically offer content that is relevant to the search query AND is both informative and helpful to the visitor . Relevance is important , because if someone was searching for the term “ South Florida real estate agent ”, they wouldn ’ t want to receive results that are focused on where to buy hair care products . Informative and helpful content ranks well for variations of search terms ; it also ranks well for related terms that your customers are using to search for businesses like yours . People also want to share helpful and informative
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