Mile 62 by MoxiWorks Issue 49: July 2021 - The Social Issue | Page 17

they ’ re expecting an answer in less than a few hours . Make sure to keep your notifications turned on and respond in a timely manner .
Take a Poll : Allow your audience to express itself . In the same way posing a general question encourages interaction , polls can garner attention on social media . By giving them options to choose from , you help your audience craft their responses quickly – making it even more convenient to engage . Don ’ t take these polls too seriously ... Throw in some serious ones , fun ones , weird ones , thought-provoking ones . Remember you ’ re a real estate agent , but all of your content doesn ’ t have to centered around selling houses .
Here ’ s a fun idea : Run a this-or-that poll with different home styles , different interiors , etc . Let your followers have fun choosing which dream home they would prefer , and then comment on what you would choose if you could !
Utilize the Hashtag : Hashtags were created to bring people together . They help keywords stand out in the post itself , in addition to helping track the discussion regarding a specific topic and connecting with people using that hashtag . If the hashtag matters to your target audience , be sure to include it in your post . Effective hashtags are memorable , unique , and relevant . Make sure your hashtag isn ’ t too broad (# home ) that it ’ ll get lost in the mix , but not too specific (# homeinseattleonlincolnstreet ) that no one would ever think to find it . Each time a client of yours sells with you , start a hashtag (# officiallymyhome ) or a catchy hashtag that you can use on your social media . Eventually , you ’ ll have a whole collection of clients that
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