then being that connected real estate agent is practically guaranteed business .
Distracted Short-Term Sprints Leads to Stress
Despite the hugely powerful concept of repeat and referral business , brokerages and their agents are still often distracted by the next transaction . They know they need to stay in contact with people but have yet to create a system that prioritizes a relationship-first business . Their day gets filled chasing tasks , and soon , the agent has lost contact with the people who know , like , and trust them .
This forces agents into a vicious cycle that many vendors take advantage of . The stressed , over-worked agent is told , “ Don ’ t worry , we ’ ll find you leads and give them to you at cost .” Agents expect the business to come rolling in while they care for current transactions , but in the end , these cold leads take more energy and convert less frequently than if the agent had focused on their sphere . It stresses agents out and brokerages are left constantly fighting agent churn due to low productivity .
Some brokerages have even built extensive departments focused on lead qualification and routing , even though data shows that most buyers and sellers work with an agent through referral or one they knew previously . With everyone processing new leads and not paying much attention to past clients and sphere , money was surely left on the table .
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