Mile 62 by MoxiWorks Issue 42: December 2020 - The Reflection Issue | Page 14

Focus on Filling the Pipeline

Your slower season is prime time for focusing on referrals , nurturing client relationships , marketing , and building up your contact network ahead of the 2021 peak .
Take your “ holiday hellos ” to the next level and really target key segments of your sphere of influence that may be looking for change in 2021 . Don ’ t let the pandemic stop you from making connections . Bake some holiday cookies and drop them off at your client ’ s homes or create an ornament decorating kit for them to use as a family .
Got a long list of key clients and prospects you ’ d like to butter up this winter ? Our partner Lolo Gifts allows real estate agents to send out a local gift via email / text to their sphere . The value of the gift is usually around $ 10 , but through Lolo , you can purchase and send it for $ 2.50 a contact ! Note : There are some minimums and a few locations they do not serve yet , but this is a great away to efficiently use your time and reach out to all your relationships in a meaningful way .
Keeping busy with these activities will help you stay motivated and lead to some great opportunities , this winter and beyond .

Take the Time to Train

With less daylight for showing homes and fewer sellers itching to relocate , this is a perfect time of year to get in some continuing education .