Mile 62 by MoxiWorks Issue 40: October 2020 | Page 36

There are amazing agents right now who are already thinking about next year . They aren ’ t getting distracted from their business by bright shiny objects like the current market , the national election , or over investing in lead buying . These are the ants : consistently nurturing their sphere of influence and encouraging a steady flow of buyer and seller conversations to sustain their business .
Then , there are hopelessly optimistic agents singing and dancing in the upswing of the market currently happening , especially after such a bleak start to the year — our grasshoppers . They ’ re enjoying the current pace of business but not preparing for the consequences of 2020 ’ s volatile events . By not planning and nurturing conversations now , January will arrive and leave them feeling overwhelmed , lost , and lacking quality leads or opportunities .
Stay focused . Learn from the grasshopper . Now , I kind of prefer the less morbid retelling of the story , so consider this article the version of our fable where the ants feed the cold , hungry grasshopper and advise him to change his ways . Take a moment now , before we get to the end of the year , to take stock of your strategy and keep business flowing into and throughout 2021 .
June Laves Senior Marketing Manager , MoxiWorks
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