Step 5 : Distribute your content throughout social media
You are now ready to spread your content to the neighborhood ! This is as simple as copying the unique URL of your content and posting to Facebook , Twitter , Instagram , and LinkedIn .
Step 6 : Retarget the audience that engages with your content
You will want to give your article at least three to four days to mature and spread throughout your social network . Then you can set up a Facebook retargeting campaign to promote your business message . Facebook ’ s ad wizard makes this process fairly intuitive ( or you can use Promote from MoxiImpress to set up your Facebook ads ).
There are a few ways to setup your ads — traffic , leads , boosts , etc . We ’ ve found optimizing for Messages yields conversation , thus better lead opportunities .
A few best practices we ’ ve learned from optimizing hundreds of ads .
• Eye-catching images , videos , and carousel ads drive attention .
• Referencing the “ Neighborhood ” in your headline helps connect with your audience .
• Focusing your ad copy around the customers “ WIIFM ” captures interest and leads to more engagement .
27 | MILE62