Step 1 : Choose your local market area
The core for hyperlocal content strategy is focusing your efforts to a specific market area at the neighborhood or town level . Avoid marketing to a broad area ; it is generally an ineffective use of marketing dollars .
Step 2 : Sourcing your content
There are many ways to inspire your content . The easiest way is to search Google news . Simply open Google . com , select the News tab , and search your neighborhood .
You are looking for relevant and interesting local news . We ’ ve found focusing on lifestyle , things to do , deals , and dining and entertainment related topics yield the best results .
Step 3 : Draft your local content
Content does not need to be long or awe-inspiring . Drafting a 200 to 250-word summary of the article is a nice , easy stackable read . Feel free to incorporate your personality , option , and style in the post .
In addition to content , customers are visual so you will want to include an eye-catching photo that will grab their attention .
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