Mile 62 by MoxiWorks Issue 40: October 2020 | Page 16

Step 3 : Figure out your spooky marketing game plan
If you ’ re walking through the woods alone at night and hear something rustling in the bushes , you ’ ll respond with a heightened level of arousal and attention . You ’ ll behave as if there is a willful “ agent ” present who is about to do you harm .
While a select few prospects might be into the Sanderson sister ’ s vibe , most prospects will appreciate your effort to eliminate the feeling of the agent detection mechanism that innately appears in uneasy situations .
Step 3 : Figure out your spooky marketing game plan
Mastering the marketing of this listing will be key to your success . And while listing a haunted house might be tricky , there are some added benefits of the little invisible man walking up the stairs .
By using the home ’ s history to your advantage , you ’ ll be able to get more feet through the door . Who doesn ’ t want to stop by and check out the city ’ s creepiest house ? The house will naturally grab people ’ s attention , but with your careful prep work , they ’ ll be stunned by a beautiful home with a lifetime of spookless opportunities that await . Instead of seeing the supernatural like they expected , they will be greeted with a clean , warm , and beautiful home that is now in their considered set of homes .
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