Mile 62 by MoxiWorks Issue 34: April 2020 - The Solidarity Issue | Page 17

[ ] a 3D tour if you use a service like Matterport
[ ] comparables and data that support pricing, and include
your own remarks to guide the viewer
[ ] MOST IMPORTANT: include a contact form encouraging
‘visitors’ to sign in to this virtual experience, receive further
information, and to receive the buyer tour you built in Step 1.
Step 3 Get People “In the Door”
Your presentation lives as information that viewers can access at
any time from anywhere. No more hustling your seller out of the
house for two hours. You can get creative on when and how you
invite people to view your virtual open house. Here’s a few of my
recommendations.
Social Media
Share the link to the Virtual Listing Tour on your business
channels (Facebook, LinkedIn, Instagram, etc). Be authentic
and share that you may be trying something new but this is a
home that is too good to miss.
Do you belong to the neighborhood group on Facebook or
Nextdoor? Double check with the admin and share it there!
Record a candid live video to your channel asking people
to view the presentation and include the link in the video
description.
CRM
Within your database, you’ve hopefully been segmenting your
contacts. MoxiEngage helps you segment buyers and sellers.
Send out a message with the presentation link inviting them to
take a look.
Direct Mail
You can put the URL address on a postcard and mail it just like
you may mail out open house invites. The benefit here is that
even if the mail gets delayed, your postcard is still relevant.
Dawn McLellan, MoxiWorks
Training Manager
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