Mile 62 by MoxiWorks Issue 34: April 2020 - The Solidarity Issue | Page 16

Step 1 Prepare a Virtual Buyer Tour Presentation We, of course, are recommending MoxiPresent as the go-to tool for agents to create virtual buyer tours, we even have a pre-built Presentation type just for this need. However, the same principles can be applied to your own tech-offerings if you aren’t a MoxiPresent user. Why build out a buyer tour? Because not everyone who attends your virtual open house may end up wanting to buy this listing — but they may still be looking for a resource and guide. Prove your expertise by having additional info ready to send to virtual attendees. Create a presentation that includes the following: [ ] active and pending properties in the neighborhood [ ] a map or visual representation of where these properties are [ ] Nearby landmarks, amenities, and average commute times [ ] side-by-side data comparisons of key properties [ ] averages and statistics about days on market, price per square foot, and other quantifiable trends [ ] a video about the neighborhood’s appeal so that prospects can begin imagining themselves living there Step 2 Prepare a Virtual Listing Tour Here’s the meat of your virtual open house. This is where you really want your seller’s property to shine. Create a presentation that includes the following: [ ] property details front and center, every feature every data point organized neatly [ ] an embedded video tour of the property 15 | MILE62 Don’t have a professional tour video? Create one. Creating a video can seem scary but it doesn’t have to be. Take out your phone, open the camera and hit record. Walk around the property and point out the same things you’d say to someone during an in-person tour. You can then easily upload to YouTube and embed it directly into MoxiPresent.