Mile 62 by MoxiWorks Issue 34: April 2020 - The Solidarity Issue | Page 26

RELATIONSHIP
MARKETING
foster loyalty, trust, and a long-term partnership with your clients
From NAR’s Quick Stats
- 39% of sellers who used a real estate agent
found their agents through a referral by friends
or family
- Sellers who say they definitely would use
same agent again: 69%
- But only 24% used the agent they previously
worked with to buy or sell a home when sur-
veyed.
Perhaps, clients are still very happy with their
agent immediately following a successful sale,
but a few years later — when it’s time for another
transaction — the agent hasn’t kept in touch and
the client gets referred to a different agent.
Don’t lose the clients you’ve already won.