Mile 62 by MoxiWorks Issue 32: February 2020 - The Passion Issue | Page 16

SUCCESS PORTAL
It’s Time for a F.A.Q. Check!
Frequently asked and frequently answered questions from the MoxiWorks support team!
QUESTION
What is the difference between a
Campaign and a Touchpoint?
Are you in this situation?
You are wanting to start using Campaigns, but you aren’t sure
what the difference between a Campaign and a Touchpoint is.
ANSWER
Campaigns are a collection of Touchpoints you
send out to your clients as a form of drip marketing.
Touchpoints are the individual emails within a
campaign that will be sent out either by date or
pre-determined trigger(s).
15 | MILE62