SEO Power of 301 Redirect
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Changing your CMS platform is a little like moving your household. You need to let the people, and Google bots
know where you are going to migrate your website. And this is all about the 301 redirect!
Let’s take a deeper insight into why the website URL may be changed:
One of the reasons why people might consider modifying their domain name is that they want their
websites to be supplied with ccTLD (country code top-level domain), or give the website more authority by
switching the URL from a hosted site to its own domain, or the new domain name may be more relevant
than the existing one.
Another reason is CMS migration. Due to the fact that each content management system has its own way
of link building, the URL of the existing website will be changed.
301 Redirect Is Your SEO Lifesaver
If you need to change the URL of a page, Google recommends that you use a server-side 301 redirect. This is
the best way to ensure that users and search engines are directed to the correct page.
How does it work?
Like any other redirects, the 301 redirect automatically sends a visitor from the old domain to the new one. But it
has one exceptional feature of notifying both, the users and the search engines that the URL has moved, but the
content stayed the same or was partially refreshed. The search engine understands that the page is not new,
and moves along the link juice of the original site to the new URL.
Why is it vital?
Setting a 301 redirect to your website is an important point because Google and other search engines prefer
well-trafficked, established sites for their rankings. Therefore, being classified as “the same page” rather than
“new” is necessary. Page “life duration” is important to the search engines because more established sites have
more visitors and therefore more SEO power. They have many inbound links which are reliable. Every click on
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