FRIDAY, OCTOBER 7, 2016
AN INDEPENDENT SUPPLEMENT BY MIA MEDIA & COMMUNICATIONS GROUP TO THE SUN SENTINEL
BB17
Miami Broward Carnival Economic Impact
Average Group Size
Gender Breakdown
Miami Broward Carnival Economic Impact:
Caribbean population in South Florida:
Miami-Dade, Broward and Palm Beach Counties:
Estimated Attendance (October 1-12, 2016)
% Visitors
Average Length of Stay
Over 600,000
Largest Caribbean population
in the U.S.
100,000+ (over multiple events)
35%
4 days
Average Age Range
Average Occupation (Professional/Manager)
2.5
Male
55%
Female 45%
25 to 45
60%
Economic Profile:
Average Daily Expenditure:
$165.00X 4 days = $660.00
Estimated Direct Economic Impact:
Estimated Total Effects Impact (2X multiplier):
$12,348,000
$26,054,280
Carnival draws participants from the English, French, Spanish and Dutch speaking
Caribbean Communities.
The top five nationalities that participate in Miami Broward carnival are from
Trinidad & Tobago, Jamaica, Haiti, Barbados, Guyana, Eastern Caribbean islands.
The top five Caribbean Spanish speaking nationalities hail from Dominican
Republic, Cuba, Panamá, Puerto Rico, Honduras, and Nicaragua.
Domestic visitors come primarily from Tri-State New York area, Washington D.C.,
Atlanta, Toronto, and across the state of Florida
International visitors come primarily from the Bahamas, Turks & Caicos, Jamaica,
Trinidad & Tobago, Virgin Islands, Barbados, Canada and the U.K.
Top local Caribbean neighborhoods are Miramar, Miami Gardens, Lauderhill,
Lauderdale Lakes, North Miami, Kendall, South Miami Heights and Coconut Grove.
Source: Miami Broward Carnival Economic Impact Study; Greater Miami Convention
& Visitors Bureau; US Census
Transportation
Download Uber App and use
Uber code: MiamiCarnival
$20 will be applied towards your first ride on
uberX, uberXL, LUX or LUXSUV (not valid on
uberTAXI, expires 12/25/16)
Download Lyft App and use
Lyft Code:Barbados50