Word clouds
description reflections
Word clouds or tag clouds are graphical
representations of word frequency that give greater
prominence to words that appear more frequently in a
source text. The larger the word in the visual the more
common the word was in the document(s). This type
of visualization can assist evaluators with exploratory
textual analysis by identifying words that frequently
appear in a set of interviews, documents, or other
text. It can also be used for communicating the most
salient points or themes in the reporting stage.
A variety of word and tag cloud generators are freely
available on the internet and the process for creating
them is straightforward. Evaluators can simply import
text (for example, a set of interviews) into a text box
and the tool creates a graphical representation of the
words. Most word cloud generators have features that
allow users to change colors, font, and exclude
common or similar words. This is a fairly acceptable
function as far as the task of
doing tasks or taking the word
for a specific data as its
function is This type of
visualization can assist
evaluators with exploratory
textual analysis by identifying
words that frequently appear
in a set of interviews,
documents, or other text. It
can also be used for
communicating the most
salient points or themes in the
reporting stage.