Mi primera 03-Estrategias | Page 7
Tipos de estrategia (F. David)
n
n
n
E. de Integración
E. Intensivas
E. de Diversificación
¨ D.
Concéntricas
¨ D. Horizontal
¨ D. de conglomerados
n
E. Defensivas
¨ Recorte
de gastos
¨ Enajenación
¨ Liquidación
n
E. genéricas de Porter
Mi primera 03-Estrategias | Page 6
Mi primera 03-Estrategias | Page 8
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