MGMT 221 Entire Course of Embry Riddle Aeronautical University (ERAU) MGMT 221 Entire Course of Embry Riddle Aeronautica | Page 20

service. Consumers frequently use their smart devices to conduct research as a
preamble to visiting a brick and mortar store before purchasing a product or ordering
a service.
Legacy brick-and-mortar companies have had to get on board the 'online shopping
bandwagon' in order to stay competitive.
Case Study Assignment
Download and utilize the APA Style Template (DOCX) Preview the document and
review the Case Study Requirements section.
Conduct research on ONE of the following technology trends that influence today's
on-demand economy mobile E-commerce and compose a scholarly case study paper
that provides details on the topic.
Location-Based Marketing
Mobile Retargeting
Virtual and Augmented Reality on Mobile
Mobile SEO
Chatbots, AI, Shopping Assistants
Internet of Things (IoT)