Metropolitan EMBA Brochure 2020/21 Metro-EMBA-Brochure-2019-20-Joomag | Page 32

30 Core program Marketing Key topics Measuring Satisfaction & Consumer Research Market Segmentation & Customer Analysis Consumer Behavior & Psychology Digital Marketing & Social Media FACULTY PROFILE David James British Marketing Professor Strategic Marketing Channel Planning & Sales Enablement Service Marketing, Customer Satisfaction & Loyalty “The Marketing course was an incredible way to increase the depth and span of my capacity to analyze businesses and companies.” Simone Rosati Italian Consultant, Barrett Values Centre Global Executive MBA Class of 2019 Note: Courses and sequencing are subject to change. With 30 years’ experience in advertising and as a startup consultant, David is also a globally renowned academic leader, having designed groundbreaking programs for leading business schools and been the Academic Director for Microsoft’s EMEA Marketing Academy. David, who is a regular contributor to the Financial Times, Le Monde, the BBC, and CNN, says his classroom is a “high-energy environment where complex concepts are brought to life through stories, living cases, anecdotes, and industry guests.”