30
Core program
Marketing
Key topics
Measuring Satisfaction & Consumer
Research
Market Segmentation & Customer Analysis
Consumer Behavior & Psychology
Digital Marketing & Social Media
FACULTY PROFILE
David James
British
Marketing
Professor
Strategic Marketing
Channel Planning & Sales Enablement
Service Marketing, Customer Satisfaction
& Loyalty
“The Marketing course
was an incredible way to
increase the depth and span
of my capacity to analyze
businesses and companies.”
Simone Rosati
Italian
Consultant, Barrett Values Centre
Global Executive MBA Class of 2019
Note: Courses and sequencing are subject to change.
With 30 years’ experience in
advertising and as a startup
consultant, David is also a globally
renowned academic leader, having
designed groundbreaking programs
for leading business schools and
been the Academic Director for
Microsoft’s EMEA Marketing
Academy. David, who is a regular
contributor to the Financial Times,
Le Monde, the BBC, and CNN, says
his classroom is a “high-energy
environment where complex
concepts are brought to life through
stories, living cases, anecdotes, and
industry guests.”