A project team meetup at Hult’s Ashridge
campus, just outside London, to discuss the
role of credibility in branding.
Behavioral scientist Amanda started
university at age 16 and went on to
earn a masters and PhD from the
University of Cambridge. During this
time she spent nine months of her
research work living in a tent in
Antarctica. Since then, her extensive
corporate career includes ten years in
sales and marketing research at P&G
as well as launching and running her
own consultancy whose clients
included LG, Cisco, HSBC, and Shell.
Today, she is a full-time professor and
research fellow at Hult. She’s also an
accomplished sports enthusiast,
having completed Ironman races
around the world. Her current
research covers several leadership
topics including behavioral change
techniques for leadership
development as well as the effects
of leaders’ ethical choices on
the communities in which those
leaders operate.
Amanda Nimon-
Peters, PhD
Australian
Data Science &
Leadership
Hult Research
Fellow
FACULTY PROFILE