“ Rain is not only drops of water. It is the LOVE of sky for earth. They never meet each other but send LOVE this way. Enjoy the LOVE of nature”.
Monsoon tourism is gaining more popularity year after year. Monsoon tourism allows tourists to explore the intrinsic beauty of Kerala with a feel of adventure. It is still something of a new experience to our foreign tourists. Kerala is a cool monsoon destination in India with water falls, river rafting, boating and other thrills. The period from June to July and October to November used to be considered off-season due to monsoons. It is unfortunate that there are no foreign charter tourist flights to Kerala during monsoon season.
Government of Kerala and the tourism department should come forward with aggressive marketing plans to promote monsoon tourism and to attract more tourists during the season. More promotion campaigns need to be organized globally focusing on rain drops, water falls and other water effects.
Tourism Department and the resorts should launch special tourism promotional schemes during monsoon season. For example, the Leela Goa reduces it’ s room rates by nearly 80 % during the monsoon season.
The state tourism department and private players in the industry should re-schedule their campaign accordingly to promote monsoon & Ayurvedic health tourism as well.
Enjoy the love of nature,
Happy Monsoon!
66
THIRUVANANTHAPURAM
July 2013
METRO mart