change their algorithms periodically so you need to keep up with it , but a blog is your own space . Integrate it with your main website and you will generate more leads , opportunities and customers .”
Mr Adam Franklin , MarketMr Philip Calvert , an author and social networking entrepreneur from the UK , spoke about the benefits of LinkedIn for travel professionals and companies . “ LinkedIn is a massive mine of data and one of the best social networks for lead generation ,” he said . “ It allows you to demonstrate expertise , increase visibility , networking and contacts , research target markets and is an excellent search engine .” He said one of the biggest advantages of social media for businesses is that it “ humanises brands ”.
More than 250 delegates , including tour operators , travel professionals and bloggers , from around the country and abroad are attending the conference which features 17 eminent speakers from countries such as the US , UK , Australia and UAE .
Over two days the conference will cover around 23 topics including mobile applications , pricing and distribution strategies , managing reviews and handling competition , revenue management , business intelligence and the future of technology .
An exhibition is also being organized on the sidelines of the conference to provide an opportunity for travel and tourism businesses to showcase their products and services .
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THIRUVANANTHAPURAM
July 2013
METRO mart