change their algorithms periodically so you need to keep up with it, but a blog is your own space. Integrate it with your main website and you will generate more leads, opportunities and customers.”
Mr Adam Franklin, MarketMr Philip Calvert, an author and social networking entrepreneur from the UK, spoke about the benefits of LinkedIn for travel professionals and companies.“ LinkedIn is a massive mine of data and one of the best social networks for lead generation,” he said.“ It allows you to demonstrate expertise, increase visibility, networking and contacts, research target markets and is an excellent search engine.” He said one of the biggest advantages of social media for businesses is that it“ humanises brands”.
More than 250 delegates, including tour operators, travel professionals and bloggers, from around the country and abroad are attending the conference which features 17 eminent speakers from countries such as the US, UK, Australia and UAE.
Over two days the conference will cover around 23 topics including mobile applications, pricing and distribution strategies, managing reviews and handling competition, revenue management, business intelligence and the future of technology.
An exhibition is also being organized on the sidelines of the conference to provide an opportunity for travel and tourism businesses to showcase their products and services.
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THIRUVANANTHAPURAM
July 2013
METRO mart