Organized into 10 actionable steps, Pitch Perfect is filled with the expert, down-to-earth advice you’ve come to expect from PR Couture, this 56-page PDF has everything you need to start seeing results from pitching fashion media.
Includes nine of the most popular expert articles from PR Couture revamped and refreshed and Seven “How to Pitch” Interviews with fashion media & bloggers including the fashion editor of People StyleWatch and a freelance writer for Vogue.
“Finally somebody put what I needed to know in easy-to-understand terms that I can execute immediately!“ - Tyrone Spencer, Icon Image Concepts
someone must have to be in this industry?
Thank you! I suppose I would say perseverance, that extends both to pitching to the media – coming up with stories and angles that grab their attention – as well as just staying the course. You must show up day after day, ready to learn and produce great work.
What motivated you to create PR Couture, and can you explain what readers will find at PRCouture.com?
I wanted to create a platform for fashion publicists, as well as those interested in fashion PR, to be able to learn more about the profession and connect with like-minded souls. We share relevant information for fashion publicists and designers at various stages of career growth and needs. It has always been important to me to showcase a cross-section of people – from interns to CEOs – and to serve readers with everything from the basics to the emerging trends and tools that will keep even advanced publicists expanding their skill-set. In addition to regular interviews with publicists and brands, we offer media lists, a fashion PR agency directory, and a job board.
Anyone who follows PR Couture or reads your books can feel what a fun and down-to-earth person you are. However, you do say in Ready to Launch that this business “is not for the faint of heart.” Can you explain?
So glad to hear it – I’m never comfort- able with the idea of perpetuating a version of myself that is overly polished