with Danika Daily Public Relations called Fashion PR Confidential. There is no better way to "soar with the eagles" than by learning from the best.
You are a Fashion PR superhero for so many in the industry. You are an author, CEO of your own company, and media advisor for StyleLikeU. How do you handle your time management and stay organized?
Since 2004, when I started graduate school and worked thirty hours a week, through 2006 when I started PR Couture, until just last month when I left my position at Red Door to pursue new opportunities, I have always had more than one “job.” I suppose I got used to the pace and just never slowed down. I have learned to be efficient and organized with my time through a mix of never-ending to-do lists, priority inboxes, and calendar reminders. But I have often felt like I was treading water, getting just enough done in order to satisfy the immediate needs and quiet down my own demands. I am absolutely loving this new phase in my life where I have more space - to not only tend to what needs tending - but to allow new inspiration to come in. I also could not have done it without supportive friends and cohorts who have generously donated their time and talents to helping me grow PR Couture.
After reading your book, Ready to Launch: The PR Couture Guide To Breaking Into Fashion, I was inspired by your sassy writing style and impressed by the knowledge you were willing to share to help aspiring fashion publicists. What do you believe is the #1 strength
Ready to Launch is an information-dense, fun-to-read adventure through the fast-paced, ever-evolving world of public relations in the fashion industry. Written particularly for those just getting started (public relations undergraduates, entry-level practitioners), Ready to Launch is the only career guide tailored specifically for aspiring fashion PR professionals.
A definite must-read for anyone considering a career in fashion PR, marketing or a related field, the book charts the course from education to internships and interviews, touching on personal branding, reputation management and setting a long-term career vision for ongoing success.