Social Soirees to Boost Sales
It’s not a secret the economy has seen better days. So, what’s a retail store to do when customers just do not have the desire to get out and shop? Convincing the public to loosen the purse strings can be quite an undertaking, especially for a small business. Even the big players in retail, however, are making use of social soirees to encourage shoppers to come through the doors. If a store owner does not have the time to plan such an event, they should not hang up the ‘out of business’ sign yet. Hiring an event planner to help may be just what the doctor ordered.
Along with the increased demand for special events, the event planning industry has become much more sophisticated. Long gone are the days of throwing on a table cloth and a centerpiece. A certain quality is expected now for retail social parties. There is not an exception. Here is a list of
things to take into consideration for any store planning a special event.
Give customers a socially-conscious reason to come to your event.
Everybody wants sales, but this should not be the main catalyst to lure people to your store. Create an event for a local charity. Host a "feed our furry friends" event and ask people to bring in a can of pet food that will be delivered to the local animal shelter. Or perhaps ask the girl scouts to come in and sell their cookies. These types of gestures bring the community together and make everyone involved feel good.
Utilize your merchandise as a focal point.
Who doesn’t love a fashion show? Even a small store can create a catwalk through aisles or even outside on the sidewalk. Having models wearing the merchandise already available in the store is a great advertisement and incentive
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