Myrrhia Fine
Knitwear
Myrrhia Fine Knitwear was founded in 2010 with a mission to constructively weave the fibers of, not only the environment, but also the lives of the people whom her garments touch. Working only with yarns and fibers grown and spun in the USA and choosing local and organic whenever possible marks this fashion designer a true champion in her fearless charge to progress society. Unabashed by defying the corporate norms, designer and entrepreneur Myrrhia Resneck cares deeply for her employees, customers, and the future of existence, but one should hear it from the organic source.
From the business perspective, what are three things that you have learned as a fashion designer that surprised you as your business has grown?
This whole business was a surprise to me, actually. It was a hobby and just blossomed really organically. I tested every business move I have made and was gratefully happy to find that
people like what I am doing and support it.
What is the main source of marketing your line that has worked best?
I walked door-to-door to boutiques with a rolling suitcase full of my sweaters. So far, that has worked the best! Other than that, I participate in Oakland Art Murmur every month by opening the doors of my workshop to the public and showing my products.
You have made being socially conscious a focal point in your design process. How does this impact your company in a positive way? In a negative way?
In a positive way, it keeps me on track because I don’t get bogged down in the day to day. I have a higher purpose above getting the next order shipped. As for the negative, someone who is used to the prices at a fast fashion chain may not understand my prices. I want to make products that are
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organics