Meredith Events Volume I | Page 30

sometimes difficult to express that they may be doing something wrong. To steer them in the right direction, I usually refer them to case studies or other proofs of success when suggesting alternative actions. I’m actually very fortunate to have wonderful clients that carry much trust in me so I don’t often have this issue.

What has been the hardest part about launching your own firm, and what advice do you have for start-ups looking to do the same?

Despite prolonged efforts in other past ventures, launching my own business really happened organically for me - where I was meeting people with similar goals at the right times and finding that they needed me and I needed them. I think the hardest part was realizing- “I have my own business, people depend on me” and not having that freak me out. I love helping people, and I have a lot of pride in my work; so it’s very important to me to make sure my clients are happy. Showing my clients that I am confident in my work and compassionate about their needs gives them genuine value in working with my firm.

It is obvious you are an extremely creative person. What is your creative process like? How do you relax and take a breather from it all when you know you need a break? Do your breathers have much to do with your creative process?

I have a very peculiar and spontaneous

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