Andrea Plell directing and styling video set for her client, Myrrhia Fine Knitwear.
"I want to work with compassionate people who not only want to sustain their own lifestyle through selling their garments, but to contribute to the lives of others..."
happened so organically. I kept meeting more and more eco-conscious artists and designers who were in need of my skills. I also met several people involved in a project to regionalize garment production in Northern California called Fibershed. I am fortunate to have become one element of this effort towards a fashion micro-industry integrating locally-sourced materials and Bay Area designers.
You have represented many eco-conscious brands over the years. What are some of the characteristics that you look for in a brand before you get behind them?
First of all, I look at intention. If someone wants to work with me just to make clothes that sell and has no interest in bettering the world in one way or another, I have no interest in working with them. I want to work with compassionate people who not only want to sustain their own lifestyle through selling their garments, but to contribute to the lives of others - whether that is through using organic, chemical-free fibers, paying fair wages, adopting zero waste processes, recycling textiles, and giving back to their community. I am a big believer in conscious, thoughtful creation- if you’re going to make something, make it well!
When you provide public-relation services for a client, is it hard to tell them when they are doing something wrong? What approach do you use to guide a client in the right direction?
I appreciate my clients' efforts and know that they are always doing what they feel is best for their company, so for me it is
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