Meraki Magazine September 2014 Issue 3 | Page 22

B L O G:

A p p e t i t e P a p e r

EMILY CASSAR

We can’t help but smile at the thought of Rachael Baldwin, founder of Appetite Paper, working away in her little closet nook to produce what we gushingly describe as brimming with charm stationary.

A company with a heart in more ways than one Rachel opened up shop just over a year ago and says she's gained invaluable experiences in helping soon to be wedded couples express themselves on paper.

“Appetite is a quick reminder that their wedding day is going to be beautiful, simply because its uniquely them.”

The dainty details of Appetite’s collection offer both preset options or personalised consults to construct unforgettable modes of communication for your special day. And don’t think that a personal touch means big bucks because the best part about Appetite Paper is their view on the possibility within all budgets.

“Clients are always intimidated by their limited resources but even the smallest of budgets produce such gems!”

Inspired by staying true to what she loves, at the core of Rachel’s business is an unwavering commitment to giving back - partnering up with non-for-profit organisation Acts Metro, targeted at assisting families who are struggling economically.

Practicing what she preaches, Rachel has managed to raise much needed funds for families, with one of her first donations providing three months of billing assistance to a family in crisis.

“I really strive to serve others instead of just adding comforts to my own life, but that doesn’t come naturally… giving keeps me grounded, giving keeps me thankful and our company mission reflects the life I strive to live and holds me accountable.”

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