MENU dorset issue 27 MENU27.dorset pdf issue 27issue.final-4F | Page 12
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In association with
Eggs
fter 30 minutes in the company of
Ben Jackson, Managing Director
of Fluffetts Farm, anyone would want to
make the extra effort to seek out a farm
shop to purchase eggs rather than buying
a box of supermarket free range. With his
hens foraging for clover in acres of grassland
on the edge of the New Forest, they’re freer
than an Ornette Coleman sax solo.
That said, even if some eggs are more free
range than others, Ben insists that the fact
that not as many people are eating produce
from caged birds is a positive: “Even with the
free range industry on the scale that it is now,
it’s overtaken caged eggs by a significant
margin, and that’s a success story, because
the less we see of those awful cages, that can
only be a good thing.”
What’s an even better thing, however,
has to be eggs that are produced from
Fluffetts’ flock of 3-4,000 birds rather than
the 60,000 that supermarkets demand.
Having fewer birds means that they have a
better quality of life, and Ben and his team
are able to pick the eggs by hand, resulting in
considerably less wastage.
But it’s the natural feed that makes a big
difference in the quality of the eggs in terms
of how they look and taste.
“This is really key for the yolk colour,”
says Ben. “Rather than being synthetically
manufactured with colourants, we’re using
paprika, marigold and alfalfa. This produces
a sunny, yellow yolk with an intense colour.”
As well as looking good, Fluffetts’ customers
tell them that they’ve never tasted eggs like
them, and when your customers include
acclaimed Michelin Star-winning chefs like
Angela Hartnett, you know they’re doing
something right.
“We recently met Raymond Blanc at a
food fair that we did in London, and he used
my eggs,” recalls Ben. “He needed one-day
old eggs for a demo, and he started by
saying: ‘I bought a dozen supermarket eggs,
and I’ve got farm fresh free range eggs that
were laid yesterday.” After the demo, we sold
out the next day.
Chefs always tell you that you can only
make decent poached eggs with really fresh
eggs, but when supermarket eggs can be 10
days to two weeks from when they were laid
by the time you buy them, it’s no wonder
that poaching the perfect egg can be so
tricky. Ben tells us that a poached egg is at
its best up to five days after laying, and the
good news is that Fluffetts Farm are now
attempting to make eggs of this freshness
more accessible to the public than they have
been before.
To celebrate 20 years of Fluffetts Farm,
they have opened a shop called Fluffetts
Home in Wimborne. Not only does it sell
Fluffetts’ fabulous eggs, but also locally
produced cold-pressed rapeseed oil, honey,
unhomogenised milk, freshly baked artisan
bread and cheese such as Dorset Blue
Vinny and Black Cow cheddar. In the
future, Ben wants to get an alcohol licence
so they can sell Black Cow’s vodka as well as
their cheese, plus locally produced gin, beer
and cider.
Ben told us more about the new store’s
ethos: “The shop was opened to give a good
platform for our eggs, but also with the
idea of making local produce affordable
and accessible rather than having to go to a
farm shop in the middle of nowhere, which
is often quite expensive. So we put a little
farm shop in the middle of a local market
town, and by keeping the overheads and
supply chain tight, and trying to make local
food affordable and not just a luxury, we’re
making it a part of everyone’s shop.”
So, if you’re in the area, you no longer
need to buy your eggs from the supermarket,
and you can purchase some lovely local
produce too, along with your better tasting
and more sustainably produced eggs. At no
extra effort.
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Fluffetts Farm
Hockeys Farm, South Gorley, Fordingbridge, Hampshire,SP6 2PW
Tel: 07887 654 291
E-mail: f [email protected]
www.menu-dorset.co.uk
www.menu-dorset.co.uk