Globally, Asia Pacific accounted for the substantial market share of menthol and is estimated to lead the overall
market in the years to come. The reason behind the overall market growth could be the rising sale of end-use
application products, growing disposable income, and the rise in purchasing power of the general populace. The
developing countries like India, China, South Korea, and Japan are the major consumers of menthol in this
region.
North America and Europe are also estimated to have a positive influence on future growth. North America is
the second largest region with significant market share. However, Europe is estimated to grow at the highest
CAGR in the forecast period. The key players of the menthol market are KM Chemicals, J M Loveridge plc,
spectrum chemicals, Procter and Gamble, Symrise AG, and Natural Sourcing Inc. These players are concentrating
on inorganic growth to sustain themselves amidst fierce competition.
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