Memoria [EN] Nr 70 (07/2023) | Page 6

The presentation of the application was also associated with a special ceremony. At the headquarters of the International Center for Education about Auschwitz and the Holocaust, a plaque honouring AppsFlyer as a donor supporting the educational mission of the Memorial was unveiled.

“As time passes, the number of living survivors is rapidly decreasing, and we are losing the privilege of hearing their stories firsthand. We are a very lucky generation that happened to live among Holocaust survivors. Therefore, we all have a great responsibility for future generations to make sure that the Holocaust is remembered and never forgotten,” emphasized Oren Kaniel, AppsFlyer CEO.

At the conference, representatives of the Bergen-Belsen Memorial Site, the Anne Frank House, the USC Shoah Foundation, Beit Haedut, the Siberian Memorial Museum and the Falstad Centre presented their projects related to new technologies.

Summing up the conference, the director of the Auschwitz Museum, Dr. Piotr M. A. Cywiński, emphasized: “While four years ago we could still negate reality, today we know that we cannot. We tried to include in this program some elements of the analysis of the development of the situation in terms of new technologies, as well as to undertake some methodical reflection, or even more than methodical - reflection on the philosophy of the development of this memory, which we consider our commitment. This is a very difficult and extremely responsible task.”

“Difficult, because we live in the current time and technological acceleration does not make it easier for us to analyse long-term or observe, for example, what has worked in the last decade and what has not. Things that existed decades ago do not exist anymore, there are new things, and there is no point in checking it out. You have to act more intuitively or analytically, and it is not easy at all, especially in museums that like to think about themselves in a longer perspective. On the other hand, we are aware of our responsibility. If we spoil the message of various institutions, museums, education centers about the Holocaust and World War II, they will remain corrupt, and we have no right to do that,” said Piotr Cywiński.

“The train is running faster and faster, and what is more - this train will slowly become a rocket that is difficult to control, because if there is one topic that we have not discussed much here, perhaps because we are just observing it or getting used to it, it is certainly artificial intelligence,” he added.

At the end of the conference, the “If only ten…” awards were presented to volunteers and representatives of institutions supporting volunteering at the Memorial.