educational programs to support the Memorial’s global mission. We’re extremely grateful for the unique and true partnership with the team at AppsFlyer. Working jointly in these challenging times proves that our common responsibility for history must always be based on mutual trust and understanding.”
“When we learned that the Auschwitz memorial site was closed for the first time after 75 years due to COVID-19, we felt an urgent responsibility to act, ” said Oren Kaniel, CEO and Co-Founder, AppsFlyer. “Supporting the Holocaust survivor comminity has been a big part of AppsFlyer Cares for years. We prioritized this important project because time is of the essence, as the number of live survivors is declining, and in a few years they’ll all be gone. Tragically, COVID-19 has been accelerating this. We must make sure that even when they can no longer share their own stories, the world will never forget. My grandmother, who passed away two years ago, lost her entire family in Auschwitz and other Nazi death camps. This is true for many Israeli and Jewish families around the world. We’re extremely proud to put our expertise in mobile to good use by using education to promote cross-cultural understanding and warn about the consequences of racism and blind hatred.”
A Memorandum of Understanding was signed by the Museum Director, Dr. Piotr M. A. Cywiński, the Foundation Director-General, Wojciech Soczewica, the Foundation Financial Director, Elwir Świętochowski and AppsFlyer’s Co-Founder and CEO, Oren Kaniel.