The new campaign is driven by online education and charity initiative The Global Classroom, a collaboration with the United Nations World Health Organization in partnership with music company BMG.
It is the first of a series of releases expected to emerge from a collaboration between The Global Classroom and BMG SoundLabs, the company’s proprietary songwriting series. Proceeds from the special projects will go to benefit global humanitarian efforts.
Future SoundLabs will include collaborations between songwriters and the International Olympics Committee (IOC) to create a song for the Refugee Olympics Team and a separate project with Covid-19 survivors, relatives of victims of Covid-19 and healthcare workers. Proceeds from the projects will go to benefit global humanitarian efforts. "My story surviving the atrocities of the Holocaust and my mission to ensure we NEVER FORGET is just as important today, if not more, than it ever has been for students and artists to hear and understand," said Ben Lesser.
Marian Wolf, BMG VP, Head of Global Writer Services, said, “Ben’s story and his message are both incredibly moving and of great timely relevance. Bringing together Ben and some of the world’s best songwriters to convey his message into song has been an extraordinary experience. We are extremely excited to be collaborating with the Global Classroom, WHO and the United Nations to create a series of BMG SoundLabs inspired by our project with Ben and following the release of the EP Choose Love.”