"The ‘social’ aspect constitutes an extremely important part of this activity. It is thanks to Twitter users – often celebrities or media figures – who have decided to support us, call other people to join our virtual community of memory and follow our account, we have recently managed to first cross the barrier of 200 thousand and then of 500 thousand. We currently hope to reach the symbolical number of 750 thousand followers on the occasion of the 75th anniversary of liberation of Auschwitz. The target seems possible to achieve thanks to extraordinary support and the activity of online community,” Paweł Sawicki emphasized.
Mark Hamill, famous American actor who played Luke Skywalker in the “Star Wars” series, wrote on Twitter: “It may be difficult, but @AuschwitzMuseum is the most important account I've ever followed. I urge everyone to do the same”.
A journalist Dan Rather wrote: “I follow @AuschwitzMuseum and it is unlike anything else on Twitter... a stark, disturbing history that must never be forgotten, and a conscience for our own troubled times. If you don’t follow them I suggest you do.”
Journalists also called to follow the account of the Museum in one of the programs broadcast live on the La7 channel in Italy.
Facebook – due to easy contact possibilities – constitutes an important channel of direct interaction with visitors. “This is the place where we can publish the most complete educational content, as the length of posts is not limited. On Facebook we also broadcast important events taking place at the Memorial Site live”, said Paweł Sawicki.
On January 27, 2020 – both on the website as well as on Facebook – events commemorating the 75th anniversary of the liberation of Auschwitz are going to be broadcast.
Instagram page represents slightly different function, as it is used on one hand to promote valuable photographs performed at the Memorial Site by visitors, but also to educate, present the authenticity of post-camp space as well as to monitor how the visual memory of Auschwitz looks like.
"With all these virtual tools we are able to shape the memory, as the Memorial Sites tries to care about it not only within the authentic former camp site, but also through media or the Internet”, Paweł Sawicki remarked.