WHY SH*T SELLS
by Jaimz Uji
Oka (name changed for legal reasons) is an indigenous mobile device company that builds amazing
phones. Imagine the marriage of
Apple’s wonderful design genius,
the Nokia Lumias out of this world’s
user interface and the widely accepted android platform all wrapped up
in one phone that’s affordable, rugged and best of all has amazing battery life. Now I’m sure you’re wondering why you have never heard of
or seen this device right? Well, that’s
because the company’s CEO uttered
the words that are every Ad man’s
Kryptonite, Our devices are so good
they will basically sell themselves”.
Never has there been a lie of such
epic proportions since before President Clinton stepped before the ethics committee that January morning
in 1998 and uttered the words that
have been used by cheating lovers
all over the world…….
Anyway, I digress. I tilted this piece
(drum roll please) WHY SH*T
SELLS because as far as I’m concerned the greatest marketer on
the planet is a hot steaming mass
of fecal matter. Why, you ask? Because a massive dump announces
its presence, it assaults all of your
senses simultaneously and its unapologetic about it. We live in a fast
paced world with so many things
clamoring for our attention dai-
ly. People have more options today
than ever before, and so businesses need to seriously up their game
to get noticed. It doesn’t matter if
you’re a behemoth like Coca-Cola
with an annual advertising budget
that can eradicate hunger globally
or a simple start up with your global
headquarters situated in your mum’s
garage, you need to get the word out
and connect to people on a personal
level. The goal is to create top of the
mind awareness i.e., be the generic name that comes to mind when
they think of your niche market ,
Be the Vaseline to Petroleum yet
to jelly, Be the Maggi to cubed seasoning, Omo to detergents etc.. The
best way to do this is to take a lesson
from our good friend poo, assault all
sentence simultaneously.
roll out an elaborate campaign like
apple (but if you can make one like
NIKE and Just do it) did but Visibility counts. The way you package and
sell your services or products says a
lot about the core of your business.
Classic Apple iPod
Remember you only get one shot
at a good first impression so if it’s a
flier, a billboard, a complimentary
card or even your office space you
ight
need to visually assault