Mel Tempest Digital Library Every USP Should Be About Your PSU | Page 4

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MYZONE
If monitoring heart rate and calorie expenditure, and keeping your members accountable during and
after their workouts is not benefit enough, Myzone is also a highly valuable tool because it plays a really
important part in your members’ overall workout experience. This is because when you put a whole bunch
of Myzone users together, who all want to get fit and healthy, you are essentially creating a community
of people who are working towards a common goal. When you combine this sense of camaraderie
with physical challenges in your club, the result is an active and passionate community who supports
and encourages each other. Your Myzoners soon learn each other’s names and become friends, thus
creating a social network and a great feel-good factor within the club. The challenges don’t need to
be about who gets the most points or burns the calories; instead, they need to be focused on having
members working out with other members and supporting each other. One great way to make your
club stand out is to combine your challenge events with savvy marketing that is designed specifically to
attract your demographic (i.e., please don’t use stock images!). For even greater success, create events
such as fundraisers, launches, open days, club anniversaries/birthdays, etc; and use Myzone as a bonus
opportunity, rather than as a competitive tool; this way everybody feels included rather than excluded by
the element of competition. Myzone’s app, which can be used outside the club, will also be perceived as
a bonus by your members.

EVERY USP SHOULD BE ABOUT YOUR PSU BY MEL TEMPEST