Itaewon:
Itaewon is one of the most popular areas in Seoul for tourists. Major hotels such as the Hyatt and local landmark Hamilton Hotel can be found here as well as dozens of shops and services aimed at tourists. The Itaewon shopping area extends about 1.4 km long with shops, restaurants, bars providing fusion culture with a distinctive atmosphere from many places of the world including Western and South American culture. High quality leather products in Korea can also be found here at reasonable prices.
It is pretty cool to provide visitors a special chance to enjoy many kinds of culture of different parts of the world at the same time along with the tradition or modern shopping culture of Korea. And moreover, it seems to let foreigners feel more comfortable when they encounter their countries' brand or taste their countries' food.