Mega Artists Magazine Issue 8 | Page 16

The aesthetics of storytelling in African culture deepen beyond the literal; it is not just the narration of the story that matters, but rather, its literary import. Its literal essence is expressed in terms of its ideological and sociological relevance to the survival of the society. On the lay surface, the practice of storytelling may be seen as a socio-cultural activity practiced by members of the society as a form of entertainment. This results in the ignorance of the sociological grandeur that endears it to social vigor. They are educative, informative and acts as moral lesson bearers. They are a unifying force to strengthen that ligament which ties people together. A story on its own as an entity may not do much wonders in the context of the foregoing view, but it becomes a vibrant and viable socio-cultural collaborative apparatus for social enhancement through the form of vehicle it reaches the audience with, a storyteller. That is why, in this case, we should strive to be our very own storytellers and tell our stories like we best know them, undiluted and uncensored. Over the years, the art of storytelling has evolved and taken a different direction. From visual (drawings) on stones, to oral during gatherings, and to written and printed as well as motion picture in the form of films and plays, the art of storytelling still www.megaartists.co.za carry with it the same set of lessons, to reinforce our identity as a people, to pass down wisdom, to help in making decisions and to teach generations after generations about what morally is right and wrong. The introduction and spread of technology has introduced a different way of passing down knowledge from one generation to the next through different media such as TV, radio and print. The spread of the internet has also increased the number of people a story can reach. Stories that would have been shared between small numbers of people can now reach hundreds, in different parts of the world. What is unfortunate though, is the fact that the loudest voices that tell stories through different methods of technology tell stories that are current, and a few of those who create content about where we come from; our history. The majority of the history Aug- Sep 2016 Page 15