Mega Artists Magazine Issue 8 | Page 11

It depends on a person. I design for matured individuals who are very specific about what they want. This is because they want to be uniquely outstanding and different from everyone else. Fashion allows identity and comfort. Of course a person can pick an item in a shop because it's fashionable but I believe that at the end of the day their confidence will be boosted and their attitude will change in a way and that's what they want. And that is what fashion is about. You find yourself in it. Does the media (or the fashion industry) play some role in creating or continuing stereotypes? What duty, if any, does the media (or fashion industry) have to change these stereotypes? “The media and fashion industry has a role to play in educating people to be themselves. In some way the media and fashion industry has or had some influence facilitating certain stereotypes, but not that much - anymore. I believe people are now wiser and have the opportunity to choose for themselves. They now know what is right and what is wrong. Now plus-size models have become popular and this was not changed by the media or the fashion industry but by the people themselves. They said it is high time plus-size people are appreciated too. So the media and fashion industry was forced to change.” “Most times is to showcase your talent and or simply just to introduce a new range or yourself in the industry. It's like a presentation.” How often have you actually seen someone actually wearing some of the more extreme fashion show creations? Does anybody wear them? “Honestly I have not seen one but I think there are people who do. Sometimes it just about the art.Some of these extreme fashion creations are just for display and to show what you can do with just simple and or sometimes complicated material.” Size: Why is it a Controversial and Complicated issue in the Fashion Industry? Is the purpose of fashion shows to sell clothes or are they simply a method of advertising the designer's name? www.megaartists.co.za Aug - Sep 2016 Page 10