Issue no: 06
Article by: Chantel Seanego
SEX SELLS as we have been made to
believe, but always opting for steamy,
sexualized images of faceless naked
women as a creative part is laziness and
utter nonsense. The sexualisation and
exploitation of women's bodies on music
videos is overrated and there nothing artistic
or creatively fascinating about it.
As a lover of music, I occasionally watch
music videos and observe how artists,
creatively design and interpret their songs
and I have recently noticed a growing trend
of increased unnecessary nudity in music
videos. Creativity is kept at a minimum and
some popular music video television
channels have even resorted to blurring out
the 'provocative' parts. Clearly sending a
www.megaartists.co.za
message to the artists that they should “TRY
SOMETHING ELSE” there is enough nudity
already.
I read numerous article about sexual
objectification and one writer detailed and
mentioned that “Sometimes in music
videos, the woman's face is not shown.
Instead, her body becomes a showpiece
and is put on display. It depicts her as not
having an identity or a sense of
individualism thus, reinforcing her role as a
sex symbol.”
This is the sad truth and the saddest thing
about it is that some females are actual
common denominator in these whole
shenanigan, perpetuating sexual
objectification and portraying themselves in
Nov-Dec 2015
Page 42