Mega Artists Magazine 1 | Page 29

MEGA BUSINESS How much money it would take to get a promotion business off the ground and how much did you have when you started? Well, believe it or not I started my business (both of them) without any capital. I basically just invited my poetic friends to my house for a chillas and BOOM! @Poetic Joint was born. It is possible to start a business without capital though having money to get one’s project off the ground would be great, that doesn’t mean you can’t start. I learned that from Kholofelo “TheWyGuy” Pholafudi(Thank you sir). Who offered you the opportunity to promote the bigger shows/event? Diau Madisha better known as Spacemunna gave us the first big break in the hip-hop industry by allowing us to coordinate his Limpopo Mixtape Tour the final showdown. That was amazing. Was it the biggest paying account? Wakeup! Woman if I should say so myself Describe your most best and bad promotion events? I had my best and worst at @Poetic_Joint. Do you feel like you are in competition with the male counterparts? At first it was like that then I realized that I can actually learn from them. So I began aligning myself with the likes of Psychotic, Spacemunna and many more. Issue no: 01 Do you sometimes feel like you are undermined because you are woman? Oh Yes, all the time, there was an event we once handled for a client everyone got a budget except us, we were told to work with what we had. I remember I wanted to pull out but the professional in me wouldn't allow me. What is the biggest challenge? Finance is the biggest challenge, especially when one starts to take their brand more seriously. Been taken serious doesn't come cheap. Corporate identity is expensive but worth it. You have recently promoted events outside Limpopo. Are you moving to Johannesburg? For growth purposes I have decided to move to the city of gold, but that doesn't mean we are abandoning our home. Our calendar allows us to run the business in Gauteng and still take care of home. And this would not be possible without a great team behind me. What is the challenge to do such business in a province like Limpopo? The challenge in our province is on whom you know more than what you know, I have been a victim of hosting an event and no one pitched because I didn't have key players in the province as guests. That almost destroyed my morale. What are you working on for the future? Do you think females have different skill from males in this business or women are the best organisers/promoters naturally? My main focus now is Linda Yende's Wakeup! Woman, I recently secured a contract to coordinate all book related events. Not really, though we use our power of persuasion better than men. How do people get in touch with you? What are some of the misconception about women in your field? People can contact me on my personal mail [email protected] or direct line 0721205996 during business hours. That we are tough, when the real truth is that we are as gentle as jelly but don’t let that be the reason not to take us seriously. www.megaartists.co.za August 2014 Page 27