16 IMEX 2013 / NEWS – DESTINATIONS
Following him will be Carla Nagel , Director of the Neuromarketing Science & Business Association , who will explain how she developed a strategy for a new field by taking advantage of her online skills and open-minded attitude . Since she is not an association manager by experience , Nagel ’ s session is set to provide a fresh take on “ How to develop an association in the digital age .”
In the first operations track of the day , Kevin Novak , Vice President of New Business Development and Digital Strategies for the American Institute of Architects ( AIA ), will share his expertise on “ Virtualizing and Hybridizing your Events for Greater Impact and Participation .” At the same time “ Innovative Ideas for Growing an Association ” will be presented by Ajay Kakar , President
Elect and Vice President of the Indian Academy of Aesthetic and Cosmetic Dentistry and International Academy of Periodontology .
n Lady Gaga ’ s intriguing contribution Elsewhere in the afternoon ’ s intensive programme , other sessions will include : “ Marketing like Lady Gaga ”, by Sheri Jacobs , CAE , President & CEO of Avenue M Group ( an ASAE devised session ); “ Sustainability and Growth of Congresses in Difficult Times ” by Davi Kaur of the ECCO European CanCer Association and , in the meetings track , “ How to use different models for evaluating your event ”, which will be moderated by Martin Sirk , CEO of ICCA . Also in the meetings track , William Thomson , Founder of Gallus Events and Jo Lewis , Sponsorship Manager for The
British Dietetic Association ( BDA ), will co-present a case study on how a new client brief – “ create . excite . innovate ” – generated a completely different approach to the association ’ s events . The meetings track rounds off with Sherrif Karamat , CAE , and Chief Operating Officer of PCMA , giving his perspective on “ Innovative Delivery in Meetings and Events .”
Participation in the IMEX Association Day is either via the show ’ s hosted buyer programme or as a non-hosted buyer and is exclusive to association executives , allowing for more open and honest discussion .
Full details on how to attend and the register are here : www . imex-frankfurt . com / associationdayregister . html
40 years of CCH Congress Center Hamburg n Anniversary year 2013 characterised by important major events
Even after 40 years of event history , the CCH Congress Center Hamburg is still one of the global players in the convention business . In its anniversary year , the agenda of the CCH includes major medical conventions , including the 8 th World Congress of Melanoma , and other prestigious events . In 2013 , the CCH and the adjacent trade fair grounds will be the central focus of two major happenings that will leave their mark on the entire cityscape of the Free and Hanseatic City of Hamburg - the 34 th German Evangelical Church Congress with more than 100,000 participants and the 96 th Lions Clubs